Smallicieux Brand identity

A playful and expressive logo for la Cite des Enfants "away from  "

Le Palais de la Decouverte and la Cite des sciences et de l'industrie have been

operating the permanent exhibition "Cite des enfants"for nearly 30 years on its site at la Cite des sciences in Paris. Accessible from the age of 2, it is an educational entertainment offer that raises awareness and accompanies children in their discovery of the world.

Grapheine helped Universcience to create the new cultural brand "Smallicieux"as a new step in the development of the brand "Cite des enfants".

This strategy is  d on the integration of existing or original children's facilities in a variety of environments, such as shopping malls.In line with the values of the Cite des enfants, "Smallicieux"was inaugurated at the end of 2020 with a first opening at the Lillenium center in Lille.